MY ROLE

UX Researcher

UX Designer

MY ROLE

UX Researcher

UX Designer

TEAM

Solo Project

TEAM

Solo Project

TOOLS

Figma

Zoom

TOOLS

Figma

Zoom

PROJECT OVERVIEW : Managing Money Smarter

PROJECT OVERVIEW : Managing Money Smarter

Econozy is a finance management app that helps users track expenses, manage credit cards, and set financial goals. It simplifies budgeting, payments, and savings for better financial control.

Econozy is a finance management app that helps users track expenses, manage credit cards, and set financial goals. It simplifies budgeting, payments, and savings for better financial control.

IMPACT

IMPACT

  • Launched beta app with 100+ downloads using Cursor AI, Xcode.

  • Launched beta app with 100+ downloads using Cursor AI, Xcode.

  • Encouraged goal-driven behavior.

  • Encouraged goal-driven behavior.

  • Designed for trust and transparency.

  • Designed for trust and transparency.

  • Validated usability through peer and mentor feedback.

  • Validated usability through peer and mentor feedback.

PROBLEM : Finance Made Frustrating

PROBLEM : Finance Made Frustrating

In today's fast-paced world, many individuals struggle to manage their finances effectively, leading to stress and financial instability. Factors such as fragmented financial information, lack of budgeting tools, and limited financial literacy contribute to these challenges, leaving many without the support they need to achieve financial well-being.​

In today's fast-paced world, many individuals struggle to manage their finances effectively, leading to stress and financial instability. Factors such as fragmented financial information, lack of budgeting tools, and limited financial literacy contribute to these challenges, leaving many without the support they need to achieve financial well-being.​

Through user interviews and surveys, I identified four main pain points faced by individuals in managing their finances:​

Through user interviews and surveys, I identified four main pain points faced by individuals in managing their finances:​

Tedious & Frustrating Money Transfers

Transferring money involved too many steps, causing delays and user frustration.

Unclear & Unmotivating Financial Goals

Users lacked clear guidance and visibility to set

and track financial goals.

Disjointed Credit Card Management

Tracking expenses and managing multiple credit cards felt scattered and overwhelming.

Lack of Clarity in Expense Tracking

Users found it difficult to view, categorize, and understand their spending patterns clearly.

SOLUTION : Seamless Financial Planning

SOLUTION : Seamless Financial Planning

Introducing Econozy - Personal Finance Manager

Introducing Econozy - Personal Finance Manager

Send or receive money in just a few clicks—quickly, securely, and without the hassle. Designed for speed and simplicity, so users can focus on what matters, not the process.

Send or receive money in just a few clicks—quickly, securely, and without the hassle. Designed for speed and simplicity, so users can focus on what matters, not the process.

Track expenses and set goals

Track expenses and set goals

Easily analyze your expenses by categories like food, travel, and more to understand where your money goes. Use these insights to set personalized financial goals and stay on track with your budget.

Easily analyze your expenses by categories like food, travel, and more to understand where your money goes. Use these insights to set personalized financial goals and stay on track with your budget.

Credit card management

Credit card management

Gain complete control over all your credit cards with Expendi, all in one place. Get real-time tracking and category-based spending analysis to manage your finances smarter.

Gain complete control over all your credit cards with Expendi, all in one place. Get real-time tracking and category-based spending analysis to manage your finances smarter.

RESEARCH : User-Driven Insights

RESEARCH : User-Driven Insights

Followed the human-centred design method that's why I went through a lot of surveys and interviews.

10

Interviews

29-34

35-45

46-50

23-28

18-22

Age Group

5%

15%

40%

30%

10%

50+

Surveys

80%

80%

Do you feel stressed about managing your expenses?

Do you feel stressed about managing your expenses?

90%

90%

Have you ever set a financial goal but failed to track it?

Have you ever set a financial goal but failed to track it?

95%

95%

Are you struggling to manage credit card transactions?

Are you struggling to manage credit card transactions?

10%

10%

Do you categorize your expenses (eg. Food and Fuel)?

Do you categorize your expenses (eg. Food and Fuel)?

“I would want to see

comparison results on

a monthly basis.”

“I would want to see

comparison results on

a monthly basis.”

“I should be able to

send, receive and add

money easily.”

“I should be able to

send, receive and add

money easily.”

DESIGN : Early UI Sketches

DESIGN : Early UI Sketches

Lo-Fi Wireframes

Lo-Fi Wireframes

Mid-fidelity wireframes for Expendi outline the app’s core functionality and layout, providing a clear visual representation of the user interface. These wireframes focus on structure and usability without detailed design elements. They serve as a crucial step in refining the app's user experience before moving to high-fidelity prototypes.

Mid-fidelity wireframes for Expendi outline the app’s core functionality and layout, providing a clear visual representation of the user interface. These wireframes focus on structure and usability without detailed design elements. They serve as a crucial step in refining the app's user experience before moving to high-fidelity prototypes.

Design System

Econozy's design system creates a clear and consistent style for its visuals and interactions. It sets standard colors, fonts, and UI elements to keep the app looking uniform. This approach improves usability, strengthens brand identity, and makes development more efficient for a smooth user experience. LottieFiles - Lightweight, scalable animation files that enhance UI/UX with smooth, high-quality motion graphics

Financial Balance

Financial Balance

Extra Savings

Extra Savings

More Savings

More Savings

Quicker Transactions

Quicker Transactions

Easy Money Transfer

Cards - Track expenses, savings, and budgets.

Navigation Bar - Icons for home, cards etc.

Graphs - Visualizing expenses, income, and financial trends.

Colors and Typography

For Econozy, I chose a calming blue to symbolize trust, complemented by crisp white and muted grey for a clean, organized interface. I used SF Pro Display font for its readability, with bold weights for headings and medium/regular weights for body text. This combination ensures a user-friendly and visually appealing experience.

IMPORTANT SCREENS : Final App Views

IMPORTANT SCREENS : Final App Views

USER FEEDBACK AND IMPROVEMENTS : What Users Said

USER FEEDBACK AND IMPROVEMENTS : What Users Said

Positive Findings

Positive Findings

  1. Users valued the detailed financial reports and graphical representations, which helped them better understand their spending patterns.

  1. Users valued the detailed financial reports and graphical representations, which helped them better understand their spending patterns.

  1. The inclusion of goal setting was seen as a valuable addition to help users manage their finances more effectively.

  1. The inclusion of goal setting was seen as a valuable addition to help users manage their finances more effectively.

Improvements

Improvements

  1. Add quick access buttons for frequently used features like adding expenses and viewing budgets.

  1. Add quick access buttons for frequently used features like adding expenses and viewing budgets.

  1. Enhance the notification system to provide timely alerts for budget limits.

  1. Enhance the notification system to provide timely alerts for budget limits.

Yay, you made it to the end!

Yay, you made it to the end!

Got feedback or ideas?

Got feedback or ideas?

I'm currently looking for my next design opportunity. Use links below and let's connect!

I'm currently looking for my next design opportunity. Use links below and let's connect!