MY ROLE

Design: Wireframing, Prototyping,

Visual Design.

Research: Conducted interviews

and surveys, systhesized research.

Development: CursorAI & Xcode.

MY ROLE

Design: Wireframing, Prototyping,

Visual Design.

Research: Conducted interviews

and surveys, systhesized research.

Development: CursorAI & Xcode.

TOOLS

Figma

Qualtrics

Cursor AI

Xcode

Zoom

TOOLS

Figma

Qualtrics

Cursor AI

Xcode

Zoom

TEAM

Solo Project

TEAM

Solo Project

TIMELINE

2 months

TIMELINE

2 months

PROJECT OVERVIEW : Simplifying Financial Goal Achievement

Econozy is a personal finance app that helps users gain clarity on expenses and stay motivated toward financial goals. It simplifies money management by combining goal tracking, expense insights, and easy transfers into one experience. I designed the full user experience—from research and wireframes to high-fidelity UI—and developed the working MVP using CursorAI and Xcode.

IMPACT

IMPACT

  • Launched beta app with 100+ downloads using Cursor AI, Xcode.

  • Boosted user motivation by 45% by introducing visual goal progress and Boost Goal nudges.

  • Validated demand for automated savings suggestions, with 80% of users responding positively during usability testing.

PROBLEM : From Tracking to Nowhere

PROBLEM : From Tracking to Nowhere

Users struggle to stay motivated and track progress toward financial goals due to scattered expense data and lack of clear feedback.

Through user interviews and surveys, I identified four pain points faced by individuals in managing their finances:​

Through user interviews and surveys, I identified four pain points faced by individuals in managing their finances:​

Unclear & Unmotivating Financial Goals

Users lacked clear guidance and visibility to set

and track financial goals.

Lack of Clarity in Expense Tracking

Users found it difficult to view, categorize, and understand their spending patterns clearly.

Disjointed Credit Card Management

Tracking expenses and managing multiple credit cards felt scattered and overwhelming.

Tedious & Frustrating Money Transfers

Transferring money involved too many steps, causing delays and user frustration.

SOLUTION : Seamless Financial Planning

SOLUTION : Seamless Financial Planning

Track expenses and set goals

Track expenses and set goals

Easily analyze your expenses by categories like food, travel, and more to understand where your money goes. Use these insights to set personalized financial goals and stay on track with your budget.

Easily analyze your expenses by categories like food, travel, and more to understand where your money goes. Use these insights to set personalized financial goals and stay on track with your budget.

Credit card management

Credit card management

Gain complete control over all your credit cards with Expendi, all in one place. Get real-time tracking and category-based spending analysis to manage your finances smarter.

Gain complete control over all your credit cards with Expendi, all in one place. Get real-time tracking and category-based spending analysis to manage your finances smarter.

Quick and easy transfers

Quick and easy transfers

Send or receive money in just a few clicks—quickly, securely, and without the hassle. Designed for speed and simplicity, so users can focus on what matters, not the process.

Send or receive money in just a few clicks—quickly, securely, and without the hassle. Designed for speed and simplicity, so users can focus on what matters, not the process.

RESEARCH : User-Driven Insights

RESEARCH : User-Driven Insights

Followed the human-centred design method that's why I went through a lot of surveys and interviews.

10

Interviews

29-34

35-45

46-50

23-28

18-22

Age Group

5%

15%

40%

30%

10%

50+

Surveys

90%

90%

Have you ever set a financial goal but failed to track it?

Have you ever set a financial goal but failed to track it?

10%

10%

Do you categorize your expenses (eg. Food and Fuel)?

Do you categorize your expenses (eg. Food and Fuel)?

80%

80%

Do you feel stressed about managing your expenses?

Do you feel stressed about managing your expenses?

95%

95%

Are you struggling to manage credit card transactions?

Are you struggling to manage credit card transactions?

“I would want to see

comparison results on

a monthly basis.”

“I would want to see

comparison results on

a monthly basis.”

“I want to see how my spendings affect my financial goals.”

Competitor Analysis

Competitor Analysis

Feature 1

Goal Setting

Yes

Yes

Mint

YNAB

Monarch

Expense

Tracking

Credit Card

Manager

Money Transfer

UX Design

Cluttered

Functional

Functional

And so the design question arises

How can I help users track money more simply while connecting daily spending to financial goals in a clear and motivating way?

DESIGN CONCEPTS

DESIGN CONCEPTS

I conducted first sprint to devise three concepts. The first two addressed two main pain points from user research.

Concept 1: Focus on Clarity

Why clarity? So that users can easily track and manage expenses, helping them better understand their spending habits.

Concept 2: Focus on Motivation

Why motivation? So that users stay focused on their financial goals and get timely nudges to spend wisely.

Concept 3: Focus on Control

Why control? So that users can easily manage credit cards and send money with confidence, without switching between platforms.

Usability Testing Results

Usability Testing Results

I conducted usability testing to observe how users interacted with goal tracking and financial report features. Two key insights emerged:

Smart Suggestions for Extra Savings

Users wanted the app to suggest goal transfers when they saved more than usual, to stay motivated and feel rewarded.

Flexible Goal Boosting

Users wanted the option to pause one goal and boost another near completion through in-app suggestions.

NEW GOALS SCREEN

Suggestion to transfer

savings to another goal

Boost a goal

Development: Currently in beta

I developed the app using CursorAI and Xcode, and it's currently in beta for user testing — available for download via TestFlight on the App Store.

USER FEEDBACK AND IMPROVEMENTS : What Users Said

USER FEEDBACK AND IMPROVEMENTS : What Users Said

Positive Findings

Positive Findings

  1. 85% of users felt more motivated to save after interacting with visual goal progress and “Boost Goal” suggestions—features shaped by usability testing insights.

  1. 85% of users felt more motivated to save after interacting with visual goal progress and “Boost Goal” suggestions—features shaped by usability testing insights.

  1. 80% of users showed strong interest in automated savings suggestions, leading to the design of proactive goal transfer prompts inspired by their testing feedback.

  1. 80% of users showed strong interest in automated savings suggestions, leading to the design of proactive goal transfer prompts inspired by their testing feedback.

Improvements

Improvements

  1. Add quick access buttons for frequently used features like adding expenses and viewing budgets.

  1. Add quick access buttons for frequently used features like adding expenses and viewing budgets.

  1. Enhance the notification system to provide timely alerts for budget limits.

  1. Enhance the notification system to provide timely alerts for budget limits.

Yay, you made it to the end!

Yay, you made it to the end!

Got feedback or ideas?

Got feedback or ideas?

I'm currently looking for my next design opportunity. Use links below and let's connect!

I'm currently looking for my next design opportunity. Use links below and let's connect!