PROJECT OVERVIEW : Simplifying Financial Goal Achievement
Econozy is a personal finance app that helps users gain clarity on expenses and stay motivated toward financial goals. It simplifies money management by combining goal tracking, expense insights, and easy transfers into one experience. I designed the full user experience—from research and wireframes to high-fidelity UI—and developed the working MVP using CursorAI and Xcode.
Launched beta app with 100+ downloads using Cursor AI, Xcode.
Boosted user motivation by 45% by introducing visual goal progress and Boost Goal nudges.
Validated demand for automated savings suggestions, with 80% of users responding positively during usability testing.
Users struggle to stay motivated and track progress toward financial goals due to scattered expense data and lack of clear feedback.
Unclear & Unmotivating Financial Goals
Users lacked clear guidance and visibility to set
and track financial goals.
Lack of Clarity in Expense Tracking
Users found it difficult to view, categorize, and understand their spending patterns clearly.
Disjointed Credit Card Management
Tracking expenses and managing multiple credit cards felt scattered and overwhelming.
Tedious & Frustrating Money Transfers
Transferring money involved too many steps, causing delays and user frustration.
Followed the human-centred design method that's why I went through a lot of surveys and interviews.
10
Interviews
29-34
35-45
46-50
23-28
18-22
Age Group
5%
15%
40%
30%
10%
50+
Surveys
“I want to see how my spendings affect my financial goals.”
Feature 1
Goal Setting
Yes
Yes
Mint
YNAB
Monarch
Expense
Tracking
Credit Card
Manager
Money Transfer
UX Design
Cluttered
Functional
Functional
And so the design question arises
How can I help users track money more simply while connecting daily spending to financial goals in a clear and motivating way?
I conducted first sprint to devise three concepts. The first two addressed two main pain points from user research.
Concept 1: Focus on Clarity
Why clarity? So that users can easily track and manage expenses, helping them better understand their spending habits.
Concept 2: Focus on Motivation
Why motivation? So that users stay focused on their financial goals and get timely nudges to spend wisely.
Concept 3: Focus on Control
Why control? So that users can easily manage credit cards and send money with confidence, without switching between platforms.
I conducted usability testing to observe how users interacted with goal tracking and financial report features. Two key insights emerged:
Smart Suggestions for Extra Savings
Users wanted the app to suggest goal transfers when they saved more than usual, to stay motivated and feel rewarded.
Flexible Goal Boosting
Users wanted the option to pause one goal and boost another near completion through in-app suggestions.
NEW GOALS SCREEN
Suggestion to transfer
savings to another goal
Boost a goal
