MY ROLE
Associate UX
Designer
DURATION
Aug 2019 -
Dec 2022
TEAM
2 Designers
2 Managers
1 Senior Manager
TOOLS
Adobe XD
Google Meet
Tableau
OVERVIEW
At PwC India, I worked on cross-functional UX projects spanning enterprise software and retail environments. For healthcare and FMCG clients, I designed user-centric solutions on platforms like Power BI and SharePoint, ensuring compliance with standards like HIPAA. In parallel, I led UX audits for retail stores, analyzing in-store behavior and online feedback to craft strategies aimed at improving customer engagement and footfall.
Due to strict NDA agreements, specific project details and client names cannot be disclosed.
Project 1: Retail Experience Optimization through UX Auditing
Conducted on-site UX audits at large retail and grocery stores to assess user behavior, store layout, and digital engagement touchpoints.
Devised a UX strategy prototype (POC) to enhance in-store navigation and visual merchandising—aimed at improving dwell time and increasing foot traffic.
Analyzed user complaints and online review patterns to identify key pain points and conversion barriers, feeding insights into an actionable experience improvement roadmap.
Synthesized competitive insights and behavioral observations into data-backed recommendations, aligning business goals with user retention strategies.
Project 2: Enterprise UX Redesign for Healthcare and FMCG Clients
Collaborated directly with clients to capture business requirements and translate them into intuitive, user-centric interfaces—earning a perfect 10/10 satisfaction score from a leading FMCG brand.
Led end-to-end UX processes including usability testing, wireframing, and high-fidelity prototyping, driving adoption across healthcare and government stakeholders.
Navigated complex compliance environments (e.g., HIPAA) to deliver secure and accessible solutions tailored to internal government healthcare users.
REFLECTIONS
At PwC, I honed the ability to balance enterprise-level complexity with user-first thinking. Navigating both regulated healthcare systems and fast-paced retail innovation, I learned to adapt UX practices to suit divergent audiences—ranging from compliance-driven stakeholders to everyday shoppers. My work consistently aligned user needs with measurable business outcomes, preparing me for high-impact roles in globally scaled teams.
