Mirage
We created a refined digital experience for Mirage, a real estate collective redefining property marketing through design, storytelling, and technology.
Project Type:
Mirage Collective
Tools:
2025
Team:
Real Estate & Architecture
Duration:
10 weeks
Overview:
Impact:
Problems:
Sneha, a young professional in India, walks into Urban Collective expecting a smooth shopping experience.
The Language Barrier
The lack of organization makes it hard for Sneha to navigate the shop, especially since all the signage is exclusively in English and difficult to decipher.
The Billing Bottleneck
Sneha finds herself stuck in a massive billing line, realizing that neither online payment nor self-checkout options are available.
Physical Store Audit
My team conducted an on-site walkthrough to analyze the store layout and identify key friction points.
Direct Customer Insights
I also conducted one-on-one shopper interviews to understand their experiences and identify ways to improve the store layout and services.
Strategic Improvements
Based on our analysis, the store improved its layout and added multilingual signage, making it easier for Sneha to navigate and enjoy a smoother shopping experience.
Seamless Self-Checkout
Sneha avoids the wait by using the self-checkout kiosk, which offers regional language support for a fast and stress-free payment experience.
A Happier Exit
Sneha leaves with a faster, clearer, and stress-free shopping experience.
